Everyone knows customer service can make or break a business.
Treat your customers well and they’ll come back time and time again.
This is true regardless of whether your product is a £3 Lip balm or an £1800 laptop.
I know this to be a fact as I sell £3 Lip balm and hubs bought me an £1800 Laptop for Christmas last year.
I pride myself on offering top notch customer service in my business and it means I retain my customers for future orders meaning less time spent marketing and pitching to new customers.
The same is true for Hubs and his favorite PC building company. He bought a custom PC from PC Specialist a few years back and thanks to their awesome customer service he turned to them again when it was time to upgrade my very old and weary laptop. Personally, I was happy to spend around £600 on a bog standard, off the shelf, model. But being the tech snob that he is and knowing how good PC Specialist are at what they do he opted to spend over double my original budget on something a bit better.
I realised just last week why he prefers this company to high street retailers…..half way through editing a clients photo shoot my charger decided to quit! Now, normally this would mean I’d have to scour the many replacements available on Amazon and pay out for a new one. But not this time! A quick phone call to the customer service team and a new charger was sent out and arrived 48 hours later with the promise that if it wasn’t the charger at fault my laptop would be collected and repaired before being couriered back to me. Now THAT is amazing customer service! I must admit I was always a bit cheap when it came to buying….well anything really, but sometimes, when the customer service is REALLY good I really don’t mind paying extra.
One of my business mentors has a saying: How you do anything is how you do everything.
I feel like this applies more to customer service than pretty much any other part of the business because without your customers you don’t have a business at all!